{"id":356671,"date":"2025-12-30T11:00:02","date_gmt":"2025-12-30T14:00:02","guid":{"rendered":"https:\/\/fdr.com.br\/tendencias\/?p=356671"},"modified":"2025-12-30T10:53:50","modified_gmt":"2025-12-30T13:53:50","slug":"3112-chega-o-fim-de-uma-era-canais-da-mtv-nickelodeon-e-comedy-central-saem-da-tv-paga-no-brasil","status":"publish","type":"post","link":"https:\/\/fdr.com.br\/tendencias\/3112-chega-o-fim-de-uma-era-canais-da-mtv-nickelodeon-e-comedy-central-saem-da-tv-paga-no-brasil\/","title":{"rendered":"31\/12 chega o fim de uma era: canais que marcaram gera\u00e7\u00f5es saem da TV paga no Brasil"},"content":{"rendered":"<p data-start=\"442\" data-end=\"786\">O encerramento dos canais da <strong data-start=\"471\" data-end=\"491\">Paramount Global<\/strong> na TV por assinatura brasileira marca uma virada hist\u00f3rica no setor audiovisual.<\/p>\n<p data-start=\"442\" data-end=\"786\">A partir do fim de dezembro de 2025, marcas ic\u00f4nicas como <strong data-start=\"631\" data-end=\"638\">MTV<\/strong>, <strong data-start=\"640\" data-end=\"655\">Nickelodeon<\/strong> e <strong data-start=\"658\" data-end=\"676\">Comedy Central<\/strong> deixam definitivamente a grade das operadoras, refor\u00e7ando a migra\u00e7\u00e3o do consumo de conte\u00fado para o streaming.<\/p>\n<h2 data-start=\"788\" data-end=\"821\">Quais canais foram encerrados?<\/h2>\n<p data-start=\"823\" data-end=\"899\">A decis\u00e3o afeta todos os canais lineares da Paramount no Brasil. Saem do ar:<\/p>\n<ul data-start=\"901\" data-end=\"1054\">\n<li data-start=\"901\" data-end=\"943\">\n<p data-start=\"903\" data-end=\"943\"><strong data-start=\"903\" data-end=\"910\">MTV<\/strong> (incluindo MTV Live e MTV 00s)<\/p>\n<\/li>\n<li data-start=\"944\" data-end=\"963\">\n<p data-start=\"946\" data-end=\"963\"><strong data-start=\"946\" data-end=\"961\">Nickelodeon<\/strong><\/p>\n<\/li>\n<li data-start=\"964\" data-end=\"980\">\n<p data-start=\"966\" data-end=\"980\"><strong data-start=\"966\" data-end=\"978\">Nick Jr.<\/strong><\/p>\n<\/li>\n<li data-start=\"981\" data-end=\"1033\">\n<p data-start=\"983\" data-end=\"1033\"><strong data-start=\"983\" data-end=\"1004\">Paramount Network<\/strong> (antigo Paramount Channel)<\/p>\n<\/li>\n<li data-start=\"1034\" data-end=\"1054\">\n<p data-start=\"1036\" data-end=\"1054\"><strong data-start=\"1036\" data-end=\"1054\">Comedy Central<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1056\" data-end=\"1190\">Esses canais estavam presentes em operadoras como <strong data-start=\"1106\" data-end=\"1115\">Claro<\/strong>, <strong data-start=\"1117\" data-end=\"1124\">SKY<\/strong> e <strong data-start=\"1127\" data-end=\"1135\">Vivo<\/strong>, alcan\u00e7ando milh\u00f5es de assinantes ao longo de d\u00e9cadas.<\/p>\n<style>@media (min-width: 992px) {\n    .recomendadorV2Area1 {\n        width: 280px;\n    }\n    .recomendadorV2Area2 {\n        padding: 0px 20px;\n        width: calc(100% - 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Muitos clientes relataram a exibi\u00e7\u00e3o de mensagens informativas ou a substitui\u00e7\u00e3o por outros conte\u00fados.<\/p>\n<p data-start=\"1420\" data-end=\"1583\">O <strong data-start=\"1422\" data-end=\"1472\">desligamento definitivo em todas as operadoras<\/strong> est\u00e1 previsto para <strong data-start=\"1492\" data-end=\"1518\">31 de dezembro de 2025<\/strong>, encerrando oficialmente a opera\u00e7\u00e3o linear da Paramount no pa\u00eds.<\/p>\n<h2 data-start=\"1585\" data-end=\"1627\">Por que a Paramount tomou essa decis\u00e3o?<\/h2>\n<p data-start=\"1629\" data-end=\"1686\">A sa\u00edda da TV paga est\u00e1 ligada a tr\u00eas fatores principais:<\/p>\n<h3 data-start=\"1688\" data-end=\"1721\">Mudan\u00e7a para o modelo digital<\/h3>\n<p data-start=\"1723\" data-end=\"1985\">A Paramount optou por concentrar seus esfor\u00e7os em plataformas pr\u00f3prias, como o <strong data-start=\"1802\" data-end=\"1816\">Paramount+<\/strong> e o <strong data-start=\"1821\" data-end=\"1833\">Pluto TV<\/strong>, adotando um modelo direto ao consumidor (D2C).<\/p>\n<p data-start=\"1723\" data-end=\"1985\">Com isso, a empresa elimina intermedi\u00e1rios e amplia o controle sobre distribui\u00e7\u00e3o e dados de audi\u00eancia.<\/p>\n<h3 data-start=\"1987\" data-end=\"2021\">Redu\u00e7\u00e3o de custos regulat\u00f3rios<\/h3>\n<p data-start=\"2023\" data-end=\"2231\">Manter canais lineares no Brasil envolve custos elevados, incluindo exig\u00eancias da <strong data-start=\"2105\" data-end=\"2120\">Lei do SeAC<\/strong>, taxas de transmiss\u00e3o e contratos com operadoras. No streaming, esses encargos s\u00e3o significativamente menores.<\/p>\n<h3 data-start=\"2233\" data-end=\"2266\">Queda na audi\u00eancia da TV paga<\/h3>\n<p data-start=\"2268\" data-end=\"2449\">Nos \u00faltimos anos, a base de assinantes de TV por assinatura encolheu de forma consistente. Afinal, o p\u00fablico migrou para o consumo sob demanda, tornando o modelo tradicional menos rent\u00e1vel.<\/p>\n<h2 data-start=\"2451\" data-end=\"2488\">Onde assistir aos conte\u00fados agora?<\/h2>\n<p data-start=\"2490\" data-end=\"2694\">Produ\u00e7\u00f5es populares como <strong data-start=\"2515\" data-end=\"2530\">Bob Esponja<\/strong>, <strong data-start=\"2532\" data-end=\"2546\">South Park<\/strong> e s\u00e9ries cl\u00e1ssicas da <strong data-start=\"2569\" data-end=\"2576\">MTV<\/strong> continuam dispon\u00edveis no <strong data-start=\"2602\" data-end=\"2616\">Paramount+<\/strong>. J\u00e1 o <strong data-start=\"2623\" data-end=\"2635\">Pluto TV<\/strong> oferece parte do cat\u00e1logo de forma gratuita, com an\u00fancios.<\/p>\n<p data-start=\"2696\" data-end=\"2864\">Al\u00e9m disso, eventos esportivos importantes, como partidas da <strong data-start=\"2757\" data-end=\"2773\">Libertadores<\/strong>, seguem sendo transmitidos via streaming, refor\u00e7ando a nova estrat\u00e9gia digital da empresa.<\/p>\n<p data-start=\"2880\" data-end=\"3133\">O fim dos canais da Paramount na TV paga simboliza mais do que uma mudan\u00e7a de grade.<\/p>\n<p data-start=\"2880\" data-end=\"3133\">Representa <strong><a href=\"https:\/\/fdr.com.br\/tendencias\/comparacao-entre-disney-netflix-hbo-max-e-outros-servicos-de-streaming-qual-e-o-melhor\/\">a consolida\u00e7\u00e3o do streaming<\/a> <\/strong>como principal modelo de distribui\u00e7\u00e3o no Brasil, encerrando uma era marcada por canais que moldaram gera\u00e7\u00f5es e h\u00e1bitos culturais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O encerramento dos canais da Paramount Global na TV por assinatura brasileira marca uma virada hist\u00f3rica no setor audiovisual. A partir do fim de dezembro de 2025, marcas ic\u00f4nicas como MTV, Nickelodeon e Comedy Central deixam definitivamente a grade das operadoras, refor\u00e7ando a migra\u00e7\u00e3o do consumo de conte\u00fado para o streaming. Quais canais foram encerrados? [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":356673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","share_position":"hide","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_comment_section":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-356671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"_links":{"self":[{"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/posts\/356671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/comments?post=356671"}],"version-history":[{"count":2,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/posts\/356671\/revisions"}],"predecessor-version":[{"id":356674,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/posts\/356671\/revisions\/356674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/media\/356673"}],"wp:attachment":[{"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/media?parent=356671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/categories?post=356671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/tags?post=356671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}