{"id":353142,"date":"2025-10-30T12:15:59","date_gmt":"2025-10-30T15:15:59","guid":{"rendered":"https:\/\/fdr.com.br\/tendencias\/?p=353142"},"modified":"2025-10-30T12:19:06","modified_gmt":"2025-10-30T15:19:06","slug":"rede-rival-da-amazon-fecha-quase-100-lojas","status":"publish","type":"post","link":"https:\/\/fdr.com.br\/tendencias\/rede-rival-da-amazon-fecha-quase-100-lojas\/","title":{"rendered":"Rede rival da Amazon fecha quase 100 lojas ap\u00f3s quase 40 anos; entenda o que est\u00e1 acontecendo"},"content":{"rendered":"<p data-start=\"380\" data-end=\"864\">A <em>ODP Corporation<\/em>, empresa respons\u00e1vel pelas marcas <strong data-start=\"432\" data-end=\"448\">Office Depot<\/strong> e <strong data-start=\"451\" data-end=\"464\">OfficeMax<\/strong>, anunciou um novo ciclo de fechamento de lojas nos Estados Unidos.<\/p>\n<p data-start=\"380\" data-end=\"864\">Conhecida por competir diretamente com gigantes como a <strong data-start=\"587\" data-end=\"597\">Amazon<\/strong> no fornecimento de materiais de escrit\u00f3rio e tecnologia, a rede acumula quase 40 anos de atua\u00e7\u00e3o.<\/p>\n<p data-start=\"380\" data-end=\"864\">Contudo, agora passa por uma reestrutura\u00e7\u00e3o profunda. O movimento refor\u00e7a uma tend\u00eancia global: o recuo de grandes redes f\u00edsicas diante do avan\u00e7o acelerado do com\u00e9rcio digital.<\/p>\n<p data-start=\"866\" data-end=\"963\">A seguir, entenda o que levou \u00e0 decis\u00e3o, como isso afeta consumidores e qual o futuro da empresa.<\/p>\n<style>@media (min-width: 992px) {\n    .recomendadorV2Area1 {\n        width: 280px;\n    }\n    .recomendadorV2Area2 {\n        padding: 0px 20px;\n        width: calc(100% - 280px);\n    }\n}\n\n@media (max-width: 992px) {\n    .recomendadorV2Button {\n        margin: 0 auto;\n    }\n    .recomendadorV2Area {\n        flex-direction: column;\n        text-align: center;\n    }\n    .recomendadorV2Area2 {\n        padding: 0px 20px;\n    }\n}\n\n.recomendadorV2Area {\n    background: #eeeeee3d;\n    border-radius: 10px;\n    padding: 15px;\n    display: flex;\n    margin: 15px auto;\n    border: 1px solid #00000014;\n    max-width: 800px;\n}\n\n.recomendadorV2Area1 img {\n    width: 280px;\n    height: auto;\n    border-radius: 8px;\n}\n\n.linkrecomendadorv2 {\n    text-decoration: none !important;\n}\n\n.recomendadorV2Area2 .recomendadorV2Type {\n    text-transform: uppercase;\n    font-weight: 500;\n    font-size: 11px;\n    letter-spacing: 2px;\n    color: #666;\n    margin: 12px 0;\n    display: block;\n}\n\n.recomendadorV2Title h2 {\n    padding-top: 0px !important;\n    margin: 0px !important;\n    border-left: none !important;\n    padding-left: 0px !important;\n    line-height: 1.3;\n    color: #000 !important;\n    font-size: 24px;\n    margin-bottom: 12px !important;\n}\n\n.recomendadorV2Desc {\n    color: #333;\n    margin: 12px 0px !important;\n    font-size: 15px;\n    line-height: 1.5;\n}\n\n.recomendadorV2Button {\n    width: auto;\n    max-width: 200px;\n    margin: 0;\n    display: inline-flex;\n    align-items: center;\n    background: #1D3557;\n    border-radius: 8px;\n    color: #fff;\n    height: 36px;\n    justify-content: center;\n    text-align: center;\n    font-size: 14px;\n    padding: 0 20px;\n    transition: background-color 0.2s ease;\n}\n\n.recomendadorV2Button:hover {\n    background: #2a4d7a;\n}\n\n.recomendadorV2Button:after {\n    margin-top: -2px;\n    content: \"\u2192\";\n    padding: 0px 0px 0px 8px;\n}\n\n.recomendadorV2Alert {\n    text-align: left;\n    font-size: 11px;\n    margin-top: 8px;\n    color: #666;\n}\n\n.recomendadorFixedArea {\n    width: 100%;\n    display: flex;\n    justify-content: center;\n    align-items: center;\n}\n\n@media (min-width: 992px) {\n    #recomendadorFixed {\n        width: 32% !important;\n        left: 5%;\n    }\n    .recomendadorCloseFixed{\n        right: inherit !important;\n        left: 378px !important;\n    }\n}\n\n#recomendadorFixed {\n    width: 90%;\n    box-shadow: 0 10px 20px 0px #00000057;\n    display: none;\n    height: 90px;\n    background: #F6F6F6;\n    position: fixed;\n    flex-direction: row;\n    bottom: 10px;\n    z-index: 9999;\n    border-radius: 16px;\n    padding: 7px 10px;\n}\n\n.recomendadorLeftArea {\n    width: 160px;\n}\n\n.recomendadorRightArea h2 {\n    padding-top: 0px;\n    margin: 2px 0px 4px 0px !important;\n    font-weight: 400;\n    text-align: center;\n    padding-left: 0px !important;\n    color: #000 !important;\n    border-left: none !important;\n    line-height: 20px;\n    font-size: 12px !important;\n}\n\n.recomendadorImgFixed {\n    overflow: hidden;\n    padding: 8px 6px;\n    height: 100%;\n}\n\n.recomendadorImgFixed img {\n    height: 100% !important;\n    border-radius: 16px;\n}\n\n.recomendadorRightArea {\n    padding-top: 6px;\n    display: flex;\n    width: calc(100% - 130px);\n    justify-content: space-between;\n    align-items: center;\n    flex-direction: column;\n}\n\n.recomendadorButtonFixed {\n    margin: 0 auto;\n    background: #1D3557;\n    width: 80%;\n    text-align: center;\n    font-size: 10px;\n    color: #FFF;\n    padding: 2px 10px;\n    border-radius: 3px;\n}\n\n.recomendadorButtonFixed:after {\n    margin-top: -3px;\n    content: \"\u2192\";\n    padding: 0px 0px 0px 10px;\n}\n\n.recomendadorAlertFixed {\n    font-weight: 400;\n    text-align: center;\n    color: #484848;\n    font-size: 8px;\n}\n\n.recomendadorCloseFixed {\n    z-index: 99999;\n    display: none;\n    right: 0px;\n    left: inherit;\n    bottom: 99px;\n    position: fixed;\n    justify-content: center;\n    background: #F6F6F6;\n    width: 25px;\n    align-items: center;\n    height: 25px;\n    font-weight: 800;\n    border-radius: 50%;\n    border: 1px solid #EBEBEB;\n}\n\n.recomendadorV2Desc{\n    color: #000000;\n    margin: 20px 0px;\n}\n\n@media (max-width: 576px) {\n    .recomendadorV2Area {\n      padding: 10px;\n      max-width: 100%;\n    }\n  \n    .recomendadorV2Area1 img {\n      width: 100%;\n      border-radius: 6px;\n    }\n  \n    .recomendadorV2Area2 .recomendadorV2Type {\n      font-size: 9px;\n      letter-spacing: 1px;\n      margin: 8px 0;\n    }\n  \n    .recomendadorV2Title h2 {\n      font-size: 18px !important;\n      margin-bottom: 8px !important;\n      line-height: 1.2;\n    }\n  \n    .recomendadorV2Desc {\n      font-size: 14px;\n      margin: 8px 0 !important;\n      line-height: 1.4;\n    }\n  \n    .recomendadorV2Button {\n      font-size: 14px;\n      height: 40px;\n      padding: 0 12px;\n      max-width: 100%;\n      width: 100%;\n    }\n  \n    .recomendadorV2Button:after {\n      padding-left: 6px;\n    }\n  }\n  <\/style>\n        <div class=\"lazyblock-recomendador-v2-2jDGz wp-block-lazyblock-recomendador-v2\">\n        <a class=\"linkrecomendadorv2\" href=\"https:\/\/fdr.com.br\/2025\/10\/30\/qual-e-o-verdadeiro-significado-do-halloween\/?mrfhud=true\">\n            <div class=\"recomendadorV2Area\">\n            <div class=\"recomendadorV2Area1\">\n                <div class=\"recomendadorV2Img\">\n                <img class=\"lazyloaded\" decoding=\"async\" src=\"https:\/\/fdr.com.br\/wp-content\/uploads\/2025\/10\/Halloween.jpg\" data-src=\"https:\/\/fdr.com.br\/wp-content\/uploads\/2025\/10\/Halloween.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n            <div class=\"recomendadorV2Area2\">\n                <div class=\"recomendadorV2Type\">\n                    <span>Curiosidades da temporada<\/span>\n                <\/div>\n                <div class=\"recomendadorV2Title\">\n                <h2><span>O verdadeiro significado do Halloween<\/span><\/h2>\n                <\/div>\n                <div class=\"recomendadorV2Desc\">\n                <span>Entenda a origem e os simbolismos por tr\u00e1s da data mais assustadora do ano.<\/span>\n                <\/div>\n                <div class=\"recomendadorV2Button\">Descobrir agora<\/div>\n                <div class=\"recomendadorV2Alert\"><\/div>\n            <\/div>\n            <\/div>\n        <\/a>\n        <div>\n            <div style=\"z-index:99999;\" id=\"buttonClose\" onclick=\"closeRecomendadorFixed()\">\n            <div class=\"recomendadorCloseFixed\">X<\/div>\n            <\/div>\n            <a href=\"https:\/\/fdr.com.br\/2025\/10\/30\/qual-e-o-verdadeiro-significado-do-halloween\/?mrfhud=true\">\n            <div class=\"recomendadorFixedArea\">\n                <div id=\"recomendadorFixed\">\n                <div class=\"recomendadorLeftArea\">\n                    <div class=\"recomendadorImgFixed\">\n                    <img class=\"lazyload\" decoding=\"async\" src=\"https:\/\/fdr.com.br\/wp-content\/uploads\/2025\/10\/Halloween.jpg\" alt=\"\">\n                    <\/div>\n                <\/div>\n                <div class=\"recomendadorRightArea\">\n                    <div class=\"recomendadorTitleFixed\">\n                    <h2><span>O verdadeiro significado do Halloween<\/span><\/h2>\n                    <\/div>\n                    <div class=\"recomendadorButtonFixed\">Descobrir agora<\/div>\n                    <div class=\"recomendadorAlertFixed\"><\/div>\n                <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n        <\/div>\n<h2 data-start=\"970\" data-end=\"1022\"><strong data-start=\"973\" data-end=\"1022\">Por que a rede est\u00e1 fechando quase 100 lojas?<\/strong><\/h2>\n<p data-start=\"1024\" data-end=\"1422\">Nos \u00faltimos anos, o setor de suprimentos de escrit\u00f3rio passou por transforma\u00e7\u00f5es r\u00e1pidas.<\/p>\n<p data-start=\"1024\" data-end=\"1422\">Durante a pandemia, muitas empresas migraram para o <span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"https:\/\/fdr.com.br\/tendencias\/o-que-e-o-99freelas-e-como-ganhar-dinheiro\/\">trabalho remoto ou h\u00edbrido<\/a><\/strong><\/span>, reduzindo a demanda por compras corporativas tradicionais.<\/p>\n<p data-start=\"1024\" data-end=\"1422\">Al\u00e9m disso, o consumidor passou a optar mais por <span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"https:\/\/fdr.com.br\/2025\/09\/01\/nupay-10-servicos-online-em-que-voce-esta\/\">servi\u00e7os online<\/a><\/strong><\/span>, buscando pre\u00e7os competitivos e log\u00edstica facilitada, terreno em que a Amazon domina com folga.<\/p>\n<p data-start=\"1424\" data-end=\"1682\">A ODP j\u00e1 vinha reduzindo sua presen\u00e7a f\u00edsica h\u00e1 anos. No per\u00edodo mais recente, aproximadamente <strong data-start=\"1519\" data-end=\"1548\">60 lojas foram encerradas<\/strong>. Agora, a companhia confirmou o fechamento de <strong data-start=\"1595\" data-end=\"1628\">quase 100 unidades adicionais<\/strong> como parte de um plano de reestrutura\u00e7\u00e3o operacional.<\/p>\n<p data-start=\"1684\" data-end=\"1995\">Outra pe\u00e7a importante desse processo \u00e9 a venda da companhia para a <strong data-start=\"1751\" data-end=\"1769\">Atlas Holdings<\/strong>, uma gestora de private equity que adquiriu a rede por cerca de <strong data-start=\"1834\" data-end=\"1850\">US$ 1 bilh\u00e3o<\/strong>. A nova controladora deve priorizar efici\u00eancia financeira e enxugamento de custos, o que tende a acelerar o fechamento de lojas menos rent\u00e1veis.<\/p>\n<figure id=\"attachment_353144\" aria-describedby=\"caption-attachment-353144\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-353144\" src=\"https:\/\/fdr.com.br\/tendencias\/wp-content\/uploads\/2025\/10\/Amazon.jpg\" alt=\"Logo da Amazon\" width=\"1200\" height=\"800\" srcset=\"https:\/\/fdr.com.br\/tendencias\/wp-content\/uploads\/2025\/10\/Amazon.jpg 1200w, https:\/\/fdr.com.br\/tendencias\/wp-content\/uploads\/2025\/10\/Amazon-300x200.jpg 300w, https:\/\/fdr.com.br\/tendencias\/wp-content\/uploads\/2025\/10\/Amazon-1024x683.jpg 1024w, https:\/\/fdr.com.br\/tendencias\/wp-content\/uploads\/2025\/10\/Amazon-768x512.jpg 768w, https:\/\/fdr.com.br\/tendencias\/wp-content\/uploads\/2025\/10\/Amazon-750x500.jpg 750w, https:\/\/fdr.com.br\/tendencias\/wp-content\/uploads\/2025\/10\/Amazon-1140x760.jpg 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-353144\" class=\"wp-caption-text\">Amazon \u2500 Imagem: Reprodu\u00e7\u00e3o\/Amazon<\/figcaption><\/figure>\n<h2 data-start=\"2002\" data-end=\"2066\"><strong data-start=\"2005\" data-end=\"2066\">Quais ser\u00e3o os impactos para consumidores e funcion\u00e1rios?<\/strong><\/h2>\n<p data-start=\"2068\" data-end=\"2253\">A decis\u00e3o, sem d\u00favida, traz <strong data-start=\"2083\" data-end=\"2108\">consequ\u00eancias diretas<\/strong> para comunidades que dependiam das lojas f\u00edsicas para compras r\u00e1pidas de artigos escolares, equipamentos de inform\u00e1tica e servi\u00e7os de impress\u00e3o.<\/p>\n<p data-start=\"2255\" data-end=\"2279\"><strong data-start=\"2255\" data-end=\"2279\">Impactos principais:<\/strong><\/p>\n<ul data-start=\"2281\" data-end=\"2543\">\n<li data-start=\"2281\" data-end=\"2360\">\n<p data-start=\"2283\" data-end=\"2360\"><strong data-start=\"2283\" data-end=\"2313\">Redu\u00e7\u00e3o de empregos locais<\/strong>, j\u00e1 que cada unidade possui equipes completas.<\/p>\n<\/li>\n<li data-start=\"2361\" data-end=\"2466\">\n<p data-start=\"2363\" data-end=\"2466\"><strong data-start=\"2363\" data-end=\"2399\">Menor acesso f\u00edsico aos produtos<\/strong>, especialmente em regi\u00f5es onde lojas concorrentes tamb\u00e9m fecharam.<\/p>\n<\/li>\n<li data-start=\"2467\" data-end=\"2543\">\n<p data-start=\"2469\" data-end=\"2543\"><strong data-start=\"2469\" data-end=\"2513\">Depend\u00eancia maior do com\u00e9rcio eletr\u00f4nico<\/strong>, mesmo para compras urgentes.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2545\" data-end=\"2769\">Para empresas clientes, no entanto, a transi\u00e7\u00e3o pode ser mais suave. A ODP informou que seguir\u00e1 investindo em <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/fdr.com.br\/2025\/08\/16\/siglas-corporativas\/\"><strong data-start=\"2655\" data-end=\"2671\">servi\u00e7os B2B<\/strong><\/a><\/span>, fornecendo pacotes corporativos de suprimentos, tecnologia, manuten\u00e7\u00e3o e gest\u00e3o de equipamentos.<\/p>\n<style>@media (min-width: 992px) {\n    .recomendadorV2Area1 {\n        width: 280px;\n    }\n    .recomendadorV2Area2 {\n        padding: 0px 20px;\n        width: calc(100% - 280px);\n    }\n}\n\n@media (max-width: 992px) {\n    .recomendadorV2Button {\n        margin: 0 auto;\n    }\n    .recomendadorV2Area {\n        flex-direction: column;\n        text-align: center;\n    }\n    .recomendadorV2Area2 {\n        padding: 0px 20px;\n    }\n}\n\n.recomendadorV2Area {\n    background: #eeeeee3d;\n    border-radius: 10px;\n    padding: 15px;\n    display: flex;\n    margin: 15px auto;\n    border: 1px solid #00000014;\n    max-width: 800px;\n}\n\n.recomendadorV2Area1 img {\n    width: 280px;\n    height: auto;\n    border-radius: 8px;\n}\n\n.linkrecomendadorv2 {\n    text-decoration: none !important;\n}\n\n.recomendadorV2Area2 .recomendadorV2Type {\n    text-transform: uppercase;\n    font-weight: 500;\n    font-size: 11px;\n    letter-spacing: 2px;\n    color: #666;\n    margin: 12px 0;\n    display: block;\n}\n\n.recomendadorV2Title h2 {\n    padding-top: 0px !important;\n    margin: 0px !important;\n    border-left: none !important;\n    padding-left: 0px !important;\n    line-height: 1.3;\n    color: #000 !important;\n    font-size: 24px;\n    margin-bottom: 12px !important;\n}\n\n.recomendadorV2Desc {\n    color: #333;\n    margin: 12px 0px !important;\n    font-size: 15px;\n    line-height: 1.5;\n}\n\n.recomendadorV2Button {\n    width: auto;\n    max-width: 200px;\n    margin: 0;\n    display: inline-flex;\n    align-items: center;\n    background: #1D3557;\n    border-radius: 8px;\n    color: #fff;\n    height: 36px;\n    justify-content: center;\n    text-align: center;\n    font-size: 14px;\n    padding: 0 20px;\n    transition: background-color 0.2s ease;\n}\n\n.recomendadorV2Button:hover {\n    background: #2a4d7a;\n}\n\n.recomendadorV2Button:after {\n    margin-top: -2px;\n    content: \"\u2192\";\n    padding: 0px 0px 0px 8px;\n}\n\n.recomendadorV2Alert {\n    text-align: left;\n    font-size: 11px;\n    margin-top: 8px;\n    color: #666;\n}\n\n.recomendadorFixedArea {\n    width: 100%;\n    display: flex;\n    justify-content: center;\n    align-items: center;\n}\n\n@media (min-width: 992px) {\n    #recomendadorFixed {\n        width: 32% !important;\n        left: 5%;\n    }\n    .recomendadorCloseFixed{\n        right: inherit !important;\n        left: 378px !important;\n    }\n}\n\n#recomendadorFixed {\n    width: 90%;\n    box-shadow: 0 10px 20px 0px #00000057;\n    display: none;\n    height: 90px;\n    background: #F6F6F6;\n    position: fixed;\n    flex-direction: row;\n    bottom: 10px;\n    z-index: 9999;\n    border-radius: 16px;\n    padding: 7px 10px;\n}\n\n.recomendadorLeftArea {\n    width: 160px;\n}\n\n.recomendadorRightArea h2 {\n    padding-top: 0px;\n    margin: 2px 0px 4px 0px !important;\n    font-weight: 400;\n    text-align: center;\n    padding-left: 0px !important;\n    color: #000 !important;\n    border-left: none !important;\n    line-height: 20px;\n    font-size: 12px !important;\n}\n\n.recomendadorImgFixed {\n    overflow: hidden;\n    padding: 8px 6px;\n    height: 100%;\n}\n\n.recomendadorImgFixed img {\n    height: 100% !important;\n    border-radius: 16px;\n}\n\n.recomendadorRightArea {\n    padding-top: 6px;\n    display: flex;\n    width: calc(100% - 130px);\n    justify-content: space-between;\n    align-items: center;\n    flex-direction: column;\n}\n\n.recomendadorButtonFixed {\n    margin: 0 auto;\n    background: #1D3557;\n    width: 80%;\n    text-align: center;\n    font-size: 10px;\n    color: #FFF;\n    padding: 2px 10px;\n    border-radius: 3px;\n}\n\n.recomendadorButtonFixed:after {\n    margin-top: -3px;\n    content: \"\u2192\";\n    padding: 0px 0px 0px 10px;\n}\n\n.recomendadorAlertFixed {\n    font-weight: 400;\n    text-align: center;\n    color: #484848;\n    font-size: 8px;\n}\n\n.recomendadorCloseFixed {\n    z-index: 99999;\n    display: none;\n    right: 0px;\n    left: inherit;\n    bottom: 99px;\n    position: fixed;\n    justify-content: center;\n    background: #F6F6F6;\n    width: 25px;\n    align-items: center;\n    height: 25px;\n    font-weight: 800;\n    border-radius: 50%;\n    border: 1px solid #EBEBEB;\n}\n\n.recomendadorV2Desc{\n    color: #000000;\n    margin: 20px 0px;\n}\n\n@media (max-width: 576px) {\n    .recomendadorV2Area {\n      padding: 10px;\n      max-width: 100%;\n    }\n  \n    .recomendadorV2Area1 img {\n      width: 100%;\n      border-radius: 6px;\n    }\n  \n    .recomendadorV2Area2 .recomendadorV2Type {\n      font-size: 9px;\n      letter-spacing: 1px;\n      margin: 8px 0;\n    }\n  \n    .recomendadorV2Title h2 {\n      font-size: 18px !important;\n      margin-bottom: 8px !important;\n      line-height: 1.2;\n    }\n  \n    .recomendadorV2Desc {\n      font-size: 14px;\n      margin: 8px 0 !important;\n      line-height: 1.4;\n    }\n  \n    .recomendadorV2Button {\n      font-size: 14px;\n      height: 40px;\n      padding: 0 12px;\n      max-width: 100%;\n      width: 100%;\n    }\n  \n    .recomendadorV2Button:after {\n      padding-left: 6px;\n    }\n  }\n  <\/style>\n        <div class=\"lazyblock-recomendador-v2-2jDGz wp-block-lazyblock-recomendador-v2\">\n        <a class=\"linkrecomendadorv2\" href=\"https:\/\/fdr.com.br\/2025\/09\/14\/spotify-pega-clientes-de-surpresa-confira-5-principais-mudancas\/\">\n            <div class=\"recomendadorV2Area\">\n            <div class=\"recomendadorV2Area1\">\n                <div class=\"recomendadorV2Img\">\n                <img class=\"lazyloaded\" decoding=\"async\" src=\"https:\/\/fdr.com.br\/wp-content\/uploads\/2025\/09\/comercio-agentico.jpg\" data-src=\"https:\/\/fdr.com.br\/wp-content\/uploads\/2025\/09\/comercio-agentico.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n            <div class=\"recomendadorV2Area2\">\n                <div class=\"recomendadorV2Type\">\n                    <span>Atualiza\u00e7\u00e3o importante<\/span>\n                <\/div>\n                <div class=\"recomendadorV2Title\">\n                <h2><span>Spotify anuncia grandes mudan\u00e7as<\/span><\/h2>\n                <\/div>\n                <div class=\"recomendadorV2Desc\">\n                <span>Plataforma surpreende usu\u00e1rios com novas fun\u00e7\u00f5es e altera\u00e7\u00f5es no servi\u00e7o. Confira o que muda.<\/span>\n                <\/div>\n                <div class=\"recomendadorV2Button\">Ver detalhes<\/div>\n                <div class=\"recomendadorV2Alert\"><\/div>\n            <\/div>\n            <\/div>\n        <\/a>\n        <div>\n            <div style=\"z-index:99999;\" id=\"buttonClose\" onclick=\"closeRecomendadorFixed()\">\n            <div class=\"recomendadorCloseFixed\">X<\/div>\n            <\/div>\n            <a href=\"https:\/\/fdr.com.br\/2025\/09\/14\/spotify-pega-clientes-de-surpresa-confira-5-principais-mudancas\/\">\n            <div class=\"recomendadorFixedArea\">\n                <div id=\"recomendadorFixed\">\n                <div class=\"recomendadorLeftArea\">\n                    <div class=\"recomendadorImgFixed\">\n                    <img class=\"lazyload\" decoding=\"async\" src=\"https:\/\/fdr.com.br\/wp-content\/uploads\/2025\/09\/comercio-agentico.jpg\" alt=\"\">\n                    <\/div>\n                <\/div>\n                <div class=\"recomendadorRightArea\">\n                    <div class=\"recomendadorTitleFixed\">\n                    <h2><span>Spotify anuncia grandes mudan\u00e7as<\/span><\/h2>\n                    <\/div>\n                    <div class=\"recomendadorButtonFixed\">Ver detalhes<\/div>\n                    <div class=\"recomendadorAlertFixed\"><\/div>\n                <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n        <\/div>\n<h2 data-start=\"2776\" data-end=\"2819\"><strong data-start=\"2779\" data-end=\"2819\">O futuro da Office Depot \/ OfficeMax<\/strong><\/h2>\n<p data-start=\"2821\" data-end=\"2945\">A estrat\u00e9gia atual aponta para um neg\u00f3cio <strong data-start=\"2863\" data-end=\"2908\">mais digital, menos varejista tradicional<\/strong>. A rede deve concentrar esfor\u00e7os em:<\/p>\n<ul data-start=\"2947\" data-end=\"3063\">\n<li data-start=\"2947\" data-end=\"2970\">\n<p data-start=\"2949\" data-end=\"2970\">vendas pela internet;<\/p>\n<\/li>\n<li data-start=\"2971\" data-end=\"2995\">\n<p data-start=\"2973\" data-end=\"2995\">servi\u00e7os corporativos;<\/p>\n<\/li>\n<li data-start=\"2996\" data-end=\"3029\">\n<p data-start=\"2998\" data-end=\"3029\">otimiza\u00e7\u00e3o da cadeia log\u00edstica;<\/p>\n<\/li>\n<li data-start=\"3030\" data-end=\"3063\">\n<p data-start=\"3032\" data-end=\"3063\">redu\u00e7\u00e3o de custos imobili\u00e1rios.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3065\" data-end=\"3246\">Esse cen\u00e1rio se alinha ao que especialistas chamam de <strong data-start=\"3119\" data-end=\"3151\">\u201cnova era do varejo h\u00edbrido\u201d<\/strong>, em que lojas f\u00edsicas continuam existindo, mas em menor n\u00famero e com fun\u00e7\u00f5es mais espec\u00edficas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A ODP Corporation, empresa respons\u00e1vel pelas marcas Office Depot e OfficeMax, anunciou um novo ciclo de fechamento de lojas nos Estados Unidos. Conhecida por competir diretamente com gigantes como a Amazon no fornecimento de materiais de escrit\u00f3rio e tecnologia, a rede acumula quase 40 anos de atua\u00e7\u00e3o. Contudo, agora passa por uma reestrutura\u00e7\u00e3o profunda. O [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":353144,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","share_position":"hide","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-353142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"_links":{"self":[{"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/posts\/353142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/comments?post=353142"}],"version-history":[{"count":4,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/posts\/353142\/revisions"}],"predecessor-version":[{"id":353147,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/posts\/353142\/revisions\/353147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/media\/353144"}],"wp:attachment":[{"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/media?parent=353142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/categories?post=353142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fdr.com.br\/tendencias\/wp-json\/wp\/v2\/tags?post=353142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}